What am I doing wrong with the clicker technique?

Hi everyone, I just buy this clicker that I found on Internet and I have been practicing with my blue heeler for the pass 4 days. You will see, he has so much energy, I mean, He's crazy!! ps: I love it.

The thing is that I cannot make he give me his attention, I read the book that comes with the product, and we have been using food, for 3 minutes I have all his attention, but then he just act totally disinterested, he dont care about the treats (and they smell really good, or real) so, I'm just thinking, is there other way that I can attract my dogs attention?

Do you have been in a similar situation?